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  • Logo Jersey Baby T-Shirt, WHITE, hi-res
    {"name":"Logo Jersey Baby T-Shirt","id":"WL1934072-JCP110","brand":"Proenza Schouler PSWL"}
  • Logo Jersey Sweatshirt, WHITE, hi-res
    {"name":"Logo Jersey Sweatshirt","id":"WL1934094-JCP10","brand":"Proenza Schouler PSWL"}

    Online Only

  • Notebook Print Fitted T-Shirt, BLACK/WHITE, hi-res
    {"name":"Notebook Print Fitted T-Shirt","id":"WL1934091-JC124","brand":"Proenza Schouler PSWL"}

    Online Only

  • Rigid Denim Belted Jacket, VINTAGE BEIGE, hi-res
    {"name":"Rigid Denim Belted Jacket","id":"WL1939073-DC021","brand":"Proenza Schouler PSWL"}

    Online Only

  • Printed Pink Raincoat, PINK, hi-res
    {"name":"Printed Pink Raincoat","id":"WL1921097","brand":"Proenza Schouler PSWL"}
    $295 $119
  • Proenza Baby Pink T-Shirt, PINK, hi-res
    {"name":"Proenza Baby Pink T-Shirt","id":"WL1924072","brand":"Proenza Schouler PSWL"}
    $145 $119
  • Ribbed Striped Turtleneck, WHITE, hi-res
    {"name":"Ribbed Striped Turtleneck","id":"WL1917009","brand":"Proenza Schouler PSWL"}

    Online Only

    $395 $129
  • Shrunken Sweatshirt, WHITE, hi-res
    {"name":"Shrunken Sweatshirt","id":"WL1914080","brand":"Proenza Schouler PSWL"}
    $295 $119


Proenza Schouler White Label, or PSWL, is the much-awaited casual lifestyle collection from Jack McCollough and Lazaro Hernandez of Proenza Schouler. This extension line will offer everyday basics with elevated details – think logo-splashed tees, colorblocked outerwear, utilitarian denim. Inspired by youth culture and the grunge aesthetic, PSWL is the new brand to watch.