How To: The Perfect Lip

Apr 10, 2017

Event season is officially here, which means that you probably have a calendar full of parties to attend. While we've got you covered when it comes to what to wear—from bridal showers to black–tie galas, our Best Dressed Guest edit has everything you need for every occasion—we turned to the pros, aka the mastermind behind the clean beauty brand lilah b., for some help in the beauty department.
Cheryl Yannotti Foland founded lilah b. on the premise that women need less products in their makeup bags, not more. Not only does lilah b.'s multi-purpose makeup streamline your beauty routine, but it also gives you that effortless, I–woke–up–like–this look. In other words, you'll want to get familiar with their products, stat. Here, Cheryl breaks down how to create the perfect pout for your next event, because what ensemble is complete without a bold lip? Keep reading for her tips, and stop by INTERMIX Meatpacking on Thursday, April 20 from 3 to 6 p.m. to check out lilah b.'s full range or products, curate your own three– piece makeup bag and meet Cheryl in person.

INTERMIX Meatpacking
810 Washington St.
New York, NY 10014


"It's important that lips are prepped and primed before applying color. Our b. kissed Lip Balm allows for a smooth application and lasting hydration through any event."

"For the perfect pout, apply our Divine Duo ™lip & cheek for a light tint of pigment, or build for a bold pop of color with a matte finish. Looking for precise application? Line your lips using our Lip Brush #5, designed specifically for our lip & cheek duos."

"To add a touch of gloss and shine on top of your fabulous lip color, finish it off with a dab of our b. kissed Lip Balm."

Shop all of lilah b.'s products now >>