Proenza Schouler White Label, or PSWL, is the much-awaited casual lifestyle collection from Jack McCollough and Lazaro Hernandez of Proenza Schouler. This extension line will offer everyday basics with elevated details – think logo-splashed tees, colorblocked outerwear, utilitarian denim. Inspired by youth culture and the grunge aesthetic, PSWL is the new brand to watch.

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  • High-Rise Cropped Jeans, DARK BLUE DENIM, hi-res
    {"name":"High-Rise Cropped Jeans","id":"WL1919082","brand":"Proenza Schouler PSWL"}
  • Ribbed Striped Turtleneck, WHITE/STRIPE, hi-res
    {"name":"Ribbed Striped Turtleneck","id":"WL1917009","brand":"Proenza Schouler PSWL"}

    Online Only

  • Shrunken White Sweatshirt, WHITE, hi-res
    {"name":"Shrunken White Sweatshirt","id":"WL1914080","brand":"Proenza Schouler PSWL"}
  • Belted White Denim Jacket, WHITE, hi-res
    {"name":"Belted White Denim Jacket","id":"WL1839089","brand":"Proenza Schouler PSWL"}
    $575 $339
  • Dark Wash Cropped Flare Jeans, DENIM-DRK, hi-res
    {"name":"Dark Wash Cropped Flare Jeans","id":"WL1839097","brand":"Proenza Schouler PSWL"}
    $290 $99
  • Drawstring Denim Jacket, DENIM, hi-res
    {"name":"Drawstring Denim Jacket","id":"WL8039094","brand":"Proenza Schouler PSWL"}
    $575 $339
  • Hooded Puffer Coat, GREEN/YELLOW/BLACK, hi-res
    {"name":"Hooded Puffer Coat","id":"WL1831093","brand":"Proenza Schouler PSWL"}

    Online Only

    $695 $399
  • Mixed Stripe Jersey Top, BLUE-DRK, hi-res
    {"name":"Mixed Stripe Jersey Top","id":"WL1834075","brand":"Proenza Schouler PSWL"}
    $325 $189
  • Open Back Button Top, BLACK, hi-res
    {"name":"Open Back Button Top","id":"WL1834072","brand":"Proenza Schouler PSWL"}
    $250 $149
  • Shrunken Graphic Print Sweatshirt, WHITE, hi-res
    {"name":"Shrunken Graphic Print Sweatshirt","id":"WL1834079","brand":"Proenza Schouler PSWL"}
    $295 $179
  • Striped Jersey Turtleneck, MULTI, hi-res
    {"name":"Striped Jersey Turtleneck","id":"WL1834077","brand":"Proenza Schouler PSWL"}

    Online Only

    $295 $109
  • Striped Poplin Logo Shirtdress, BLUE-MED, hi-res
    {"name":"Striped Poplin Logo Shirtdress","id":"WL1833094","brand":"Proenza Schouler PSWL"}
    $595 $209
  • Utility White Jeans, WHITE, hi-res
    {"name":"Utility White Jeans","id":"WL1839084","brand":"Proenza Schouler PSWL"}
    $395 $239