Everything You Need to Know About A.L.C. On Duty

Aug 10, 2017

Everything You Need to Know About A.L.C. On Duty

“I’ve been wearing A.L.C. for so long and I’ve also been a huge fan of INTERMIX for so long—I’ve been to every store in North America,” shares Chrissy Teigen while on location in Los Angeles shooting for INTERMIX’s biggest collaboration for the season. For the record, that’s 42 locations; Suffice it to say, she’s as much a fan of us as we are of her. Which is a lot.

Anyone familiar with A.L.C. knows that the L.A.-based brand has been the arbiter of cool-girl dressing since longtime celebrity stylist Andrea Lieberman, who counts Gwen Stefani and Drew Barrymore among her clients, founded the label in 2009. The rest, as they say, is history. 

Lieberman’s done it again with the A.L.C. On Duty Collection, a curated edit of 16 must-have pieces inspired by the woman who’s going places and needs a wardrobe that can keep up with her. Whether she’s running errands, going out for cocktails or attending a special event, the A.L.C. woman is always On Duty. Who better, then, to front the campaign than the one and only Chrissy Teigen? After all, the model, mother, author and modern muse is never not on duty.

Everything You Need to Know About A.L.C. On Duty

Between her whip-smart social media presence, impressive career as a model and role as a new mother to baby Luna, Teigen is the quintessential A.L.C. On Duty woman. “I truly can remember every A.L.C. piece I have, so it is really exciting to do a collection with the brand because it feels very natural,” says Teigen. “John and I are so bi-coastal and A.L.C works really well on both coasts. Not a lot of brands do this—sometimes pieces look very L.A. or very New York—but A.L.C. is interchangeable.”

The admiration is clearly mutual: “Chrissy is strong, confident, smart and beautiful—all things that I value in a woman and that we strive to be as women,” adds Lieberman. “A.L.C. and Chrissy have evolved together throughout the years in so many ways—the evolution of a woman is a beautiful thing and I’m happy that we were able to be a part of that journey.” Sounds like a dream team if we ever saw one.

Everything You Need to Know About A.L.C. On Duty

“As women, we are the ultimate multitaskers,” says Lieberman. “In the spirit of always wanting to look and feel our best, we went on a mission to design clothing that was casual, fit seamlessly into our wardrobes and answered all the needs of our busy lives.” To say we agree would be a huge understatement – we’re barely exaggerating when we say that we want to live in On Duty’s range of elevated essentials, which range from sportswear-inspired separates to versatile dresses, and everything in between.

At its best, fashion can have the power to be transformative, empowering and fun all at once. The A.L.C. On Duty collection aims to check all of these boxes; Looking to ramp up your work wardrobe? Crisp poplin shirting won’t let you down. Want outerwear as striking as you are? Invest in a shearling-trimmed coat. But perhaps Lieberman put it best: “The collection represents the way the modern woman wants to dress.”

Everything You Need to Know About A.L.C. On Duty

 

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