5 Things You Didn't Know About the Guys Behind APL

5 Things You Didn't Know About the Guys Behind APL

You know you're doing something right when the NBA deems your sneakers "too good." This is just the situation that brothers Ryan and Adam Goldston of Athletic Propulsion Labs found themselves in upon launching their Concept 1 sneaker design in 2010. Since then, the duo has continued to design at the epicenter of performance and style. We caught up with the guys behind APL to get the scoop on everything from their humble beginnings to their super-secret handshake.

  1. It all began in their dorm room
    APL got its start in Ryan and Adam's cozy quarters at University of Southern California. Not ones to forget their humble beginnings, the pair even held onto a table once used to create their famous Load 'N Launch technology—it now lives in APL's headquarters in downtown Los Angeles.
  2. Less than a minute apart
    Born only 45 seconds apart, Adam and Ryan are mirror–image, identical twins. The brothers know and work off of each other's strengths. Because Adam is somewhat colorblind, Ryan is in charge of signing off on all the colors used in the collections.
  3. Too good for the NBA
    The craziest moment of Ryan and Adam's life? In October of 2010 the NBA officially banned the use of APL's Concept 1 shoes that featured their patented Load 'N Launch technology. Apparently, the sneakers provided too much of an competitive advantage. Never before had the NBA banned a shoe for performance reasons.
  4. They've got game
    Growing up, both Ryan and Adam were serious athletes. The brothers played basketball in high school and continued to play into their college years at USC. Though neither Adam nor Ryan played high school football, both played in college making them two sport collegiate athletes.
  5. A handshake years in the making
    With 21 steps in total, the brothers have mastered an elaborate eight–second handshake using just their hands.