The New Look of Florals

The New Look of Florals

Passing a well–stocked floral stand at our local the number one rule bodega can make us a bit weak in the knees. It should come as no surprise then to learn that meeting florist Denise Porcaro at her shop Flower Girl NYC elicited full–fledged swooning. Her whimsical aesthetic has won her praise from brands like Chanel, Zac Posen, Estee Lauder and more. Denise's work is known for highlighting seasonal blooms, so it's no wonder that we turned to her for advice on creating a beautiful winter arrangement. Check out her tips and tricks for floral arranging, as well as her take on fashion, beauty and more.

Floral Arranging 101:


  • Step 1: Choose your favorite seasonal blooms and greens, aim for one or two colors of the same hue and remember to incorporate textural items.
  • Step 2: Set your base with greens, then larger blooms and finally your smallest pieces. Clustering a few of the same blooms together looks great.
  • Step 3: Don't be too precious and be sure to have fun with it. You should surround yourself with beautiful luxurious things—flowers are just that!

What's your advice for someone looking to create a winter floral arrangement?
"Stay seasonal to winter. There are beautiful winter flowers that are at times overlooked. Also, remember that winter is one of the best times to play with textures, pods, berries and interesting greenery to enhance the blooms of the season. Mostly, have fun while you are arranging. It's your creation!"


Do you have any go–to tips or tricks for keeping flowers and greenery alive longer?
"Keep your water fresh and clean by changing the water every other day and making sure that no greenery or fallen petals are polluting the water. Be mindful of blooms that are turning faster than others in a mixed bouquet. One flower can spoil the whole bunch, so removing the bad ones keeps things fresh both visually and for longevity purposes."


Who would you love to collaborate with?
"Too many to choose! I recently did something small with Stella McCartney and would love to do something with her on a larger scale. Dolce & Gabbana could be fun, too, as they tend to work with deep, saturated floral prints that are always so striking."

What piece of clothing you're currently loving?
"Leather pants because they're just so good all winter long. They're a simple pair of pair of pants yet they manage to be warm, sexy and versatile at once."

Your medicine cabinet is never without these three beauty products:
"I always have an eyelash curler, Kiehl's lip balm and Heritage Rosewater."

If you had just one day to spend in New York, what would be on your 'must–see' list?
"I say see it from above! It's easy to forget that Manhattan is really just a small island. The city is beautiful and vibrant from below, being able to take it in from a high vantage point puts it all in perspective."

What's the most exciting thing that's happened in your career so far?
"I created bouquets for an Estee Lauder fragrance and had the chance to lead editors and tastemakers through making their own bouquets and then got to do the same at the launch of the fragrance in stores!"

Photos: Lydia Hudgens

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