IRO

IRO, created by Parisian brothers Laurent and Arik Bitton in 2004, continues to reign with its collection of street style staples that balance edge and style. IRO, the Japanese word for color, combines the effortlessness of Parisian styling with the refinement of the city. Adding a sense of casual luxury to its pieces, the French label has become a haven for wardrobe heroes you’ll go back to again and again. With a background in the music industry, the founders’ designs are influenced by a rock-and-roll sensibility, as seen in their always cool leather moto jackets.